Brand & positioning2024–2025
UEFA launch campaign Austria
Here, football is more than football
Selected work
Strategy made visible.
Selected examples of positioning, campaigns and process optimisation.
Campaign2017
Babylon Berlin
Welcome to the city of sin
Campaign2020
The Pooths – Everything made simple on Sky
Positioning Sky as an aggregator
Campaign2025
CANAL+ – You can’t go wrong
A broad offer. A simple choice.
Brand & positioning2023
New strength for new possibilities
New strength for new possibilities
Campaign2018
Das Boot
Bringing a flagship back into the spotlight
Campaign2019
8 Tage
Save yourself. If you can.
Campaign2019 / 2022
Der Pass – Seasons 1 & 2
Two seasons. One visual identity.