Brand & positioning
New strength for new possibilities
New strength for new possibilities
- Client / employer
- tenless
- Period
- 2023
- Role
- Managing Director, LAMAR Solutions
- Agencies / partners
- Stefan Goldemund (design)Valerie Koch (copywriting)
Background
tenless – New strength for new possibilities
Brand and branding strategy for a new fitness and longevity company.
Strategic approach
Repositioning an EMS franchise business. Reaching new audiences in the middle-aged and older age groups.
My role
As Managing Director of LAMAR Solutions, I was responsible for the entire branding and creative process.
- Logo development
- Corporate identity
- Tone of voice / storytelling
Execution and impact
tenless successfully entered the market and has since grown from two to eight locations.
