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Campaign

Das Boot

Bringing a flagship back into the spotlight

Client / employer
Sky Deutschland
Period
2018
Role
SVP Marketing & Creative Services
Agencies / partners
–
Sky’s streaming offering on a television
Das Boot – print creative 4
Das Boot – print creative 4

Background

One of Sky’s most ambitious original productions.
A legend resurfaces.

The aim was to build on the original DAS BOOT brand without losing the new production’s distinctiveness in its shadow.

Das Boot – cinema trailer

Strategic approach

A nationwide 360-degree campaign.

Striking imagery and headlines designed to command attention.

  • sharpen the brand positioning
  • communicate the value proposition clearly
  • unite the different offerings under a shared identity
Das Boot – print creative 3
Das Boot – print creative 3

My role

As SVP Marketing & Creative Services, I was responsible for the campaign’s entire creative development and production. From the headlines and visual design to the commercials, everything was created within Sky’s in-house agency, Sky Creative.

Das Boot – print creative 1
Das Boot – print creative 1
Das Boot – print creative 2
Das Boot – print creative 2

Execution and impact

The launch with the highest reach of any Sky Original production.

DAS BOOT case study