CANAL+ – You can’t go wrong

Making variety easy to understand.

In Austria, CANAL+ brought together live sport, linear television, and on-demand films and series. The communication challenge: to present this breadth as one coherent offer and give audiences a clear reason to choose CANAL+.

Turning choice into confidence.

“You can’t go wrong” translates the breadth of the offer into a simple promise. The international “No Bad Choices” campaign provided the creative concept for the film. The Austrian offer-led campaign visuals made that promise tangible: familiar sport and entertainment content, combined with a clear price offer.

Positioning CANAL+ for Austria.

As Strategic Advisor / Interim Head of Marketing, I was responsible for Austrian positioning and agency management for the spring and autumn 2025 campaigns. The focus was on communicating the full Austrian offer under the promise “You can’t go wrong”.

From brand promise to offer.

The Austrian campaign ran across TV, digital channels and social media. BDA Creative adapted the international commercial and produced the TV commercials for Austria.

The communication connected the entertainment concept with specific programme highlights and the CANAL+ TOTAL package. A half-price offer for the first six months added a direct incentive to subscribe.