Andreas Lechner, LAMAR Marketing Consulting
LAMAR Marketing Consulting
DEEN

Andreas Lechner

Strategy
Creation
PerformanceStrategy
Creation
Performance

Marketing must deliver results. I help companies achieve exactly that.Marketing must deliver results. I help companies achieve exactly that.

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20years of executive experience in marketing, brands and transformation.

Services

How I can help:

Selected work

Strategy made visible.

CANAL+ generic UEFA campaign creative
Brand & positioning2024–2025UEFA launch campaign AustriaCANAL+
Babylon Berlin campaign key visual
Campaign2017Babylon BerlinSKY
Sky’s streaming offering on a television
Campaign2020The Pooths – Everything made simple on SkySKY
No Bad Choices key visual
Campaign2025CANAL+ – You can’t go wrongCANAL+
Key visual with campaign line
Brand & positioning2023New strength for new possibilitiesTENLESS
Sky’s streaming offering on a television
Campaign2018Das BootSKY
Save yourself. If you can.
Campaign20198 TageSKY
Season 1 key art
Campaign2019 / 2022Der Pass – Seasons 1 & 2SKY
View all projects

Approach

How I work.

Understand

A complimentary introductory conversation to frame the starting point, objectives and challenge precisely.

Align

A transparent proposal and joint briefing establish a clear, robust foundation for working together.

Develop

Develop strategies, concepts and initiatives that are clearly prioritised and ready to implement.

Deliver

Take end-to-end responsibility from concept through to execution.

Optimise

Measure impact, improve and adapt to new insights.

Learn

Document insights and retain knowledge so that results can endure.

Request an introductory meeting

About

Andreas Lechner

Experience built on responsibility.

More than 20 years of executive leadership in international media, entertainment and technology companies. Responsibility for brands, marketing organisations, transformation and sustainable growth.

  • Strategic advisory to executive management
  • Development of the marketing, brand and media strategy for Austria
  • Development and management of launch campaigns for the UEFA Champions League, UEFA Europa League and UEFA Conference League (2024 & 2025)
  • Management of integrated streaming content launch campaigns, including The Walking Dead: Daryl Dixon, The Walking Dead: Dead City, A Better Place and The Sentinels
  • Strategic agency leadership focused on consolidation, process optimisation and increased efficiency
2024–2025

Strategic Advisor & Interim Head of Marketing

CANAL+ Austria

  • Strategic advisory to executive management
  • Development of the marketing, brand and media strategy for Austria
  • Development and management of launch campaigns for the UEFA Champions League, UEFA Europa League and UEFA Conference League (2024 & 2025)
  • Management of integrated streaming content launch campaigns, including The Walking Dead: Daryl Dixon, The Walking Dead: Dead City, A Better Place and The Sentinels
  • Strategic agency leadership focused on consolidation, process optimisation and increased efficiency
  • Strategic advisory to executive management
  • Development of the marketing, brand and media strategy for Austria
  • Development and management of launch campaigns for the UEFA Champions League, UEFA Europa League and UEFA Conference League (2024 & 2025)
Further focus areas
  • Management of integrated streaming content launch campaigns, including The Walking Dead: Daryl Dixon, The Walking Dead: Dead City, A Better Place and The Sentinels
  • Strategic agency leadership focused on consolidation, process optimisation and increased efficiency

Contact

Let’s talk about your challenge.

Direct contact

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