Service
Strategic Marketing Consulting
Marketing with direction. Relevance. Impact.
Clear direction.Greater impact.
Vague positioning. Unclear audiences. Campaigns without impact. Often, the same problem lies behind all three: the lack of a strategic foundation.
I translate business objectives, the competitive landscape and brand values into a robust marketing strategy. This creates clear positioning, relevant messages, concrete actions and clear decision-making processes — from market launch to performance measurement.
Typical scope
Marketing strategy and positioning
- Developing marketing strategy from business objectives
- Brand and product positioning
- Reaching relevant audiences and unlocking growth potential
- Developing go-to-market strategies
Campaigns and communications
- Developing integrated campaigns
- Communications and media strategies
- Creative direction and production management
- Selecting and managing creative and media agencies
Management and impact
- Marketing mix and budget allocation
- KPI, marketing ROI and performance analysis
- Decision papers for executive management and boards
- Optimisation based on measurable results
Your value
- Clear priorities
- Fast decisions
- Strong brand profile
- Less wasted reach
- More impact per euro
- Measurable growth contribution
My approach
Clarity before action.
First, I clarify what needs to be achieved, for whom and with what message. Only then do we turn to activities, channels and budgets. This leads to decisions that stand up in everyday practice — and marketing that delivers measurable impact.
Next step